Dupes: Urban Decay Naked2 vs Makeup Revolution Iconic2

Naked Palette Dupe

The concept of a “dupe” in the beauty world is nothing new. Don’t believe me? Try this: do a google search for your favourite luxury makeup or skincare product, followed by the all important ‘D’ word and watch the product recommendations flow in. Impressive, huh?

During my last drugstore beauty shop I picked up the Makeup Revolution Redemption Iconic2 eyeshadow palette purely because it reminded me of my old faithful, the Urban Decay Naked2 palette. I hadn’t thought of it as a “dupe” at the time but after some playing around, I present to you the £4 alternative to a £38 cult-beauty favourite…


Each palette contains 12 taupe-centric, natural eye shadows in light and dark shades with matte and sparkly options. To the naked eye the colours looked similar but when compared on skin, at least 10 of the 12 shadows looked identical.

swatches(The shadows in the Revolution palette weren’t named but in order of light to dark, the Urban Decay shadows are Foxy, Half Baked, Bootycall, Chopper, Tease, Snakebite, Suspect, Pistol, Verve, YDK, Busted and Blackout) 

It goes without saying that the £34 price difference is eye watering, so I wanted to find out whether the actual products were as similar as they seemed and if the added spend was worth it. For a fair test, I applied a look with one palette on one eye and the “dupe” colours from the alternative palette on the other eye. I took the trial seriously and wore the mismatched products all day (yes, in public!) to get a good feel for staying power and comfort too…


I created a semi-glam look to mix of both the lighter and darker shades, using 6 shadows from each palette for the look – Foxy, Bootycall, Verve, Suspect, Pistol and Blackout and their Iconic2 dupes.

annotated eyes


Choice: Both palettes offer similar, if not identical shadow shades.
Winner = Both

Application: Part of my reason for loving luxury makeup products, is the joy and experience of applying them but I was pleasantly surprised with the ease of the Iconic2 palette – the shadows are a lovely texture and blend really well. The Urban Decay shadows have always been popular because you don’t need much product to get an intense colour but despite my initial scepticism, the same can definitely be said for the Makeup Revolution ones too! That said, I did get more fall down from the Iconic2 powders so had more tidying up to do than normal but that’s a small sacrafice.
Winner = Makeup Revolution

Finished look: This is tough as the finished looks are really hard to tell apart. I really studied my eyes and have since stared at the pictures for way longer than most would consider “normal” so I have to judge this on semantics. I’d go as far to say that I preferred the finish of the Iconic2 highlighter as it had more of a brightening effect. The Urban Decay shade Pistol is a great smokey eye colour and makes a good dramatic but not harsh under eye liner. Again both palettes are pretty even.
Winner = Both

Staying Power: I always tell myself part reason I spend a fortune on makeup products rather than drugstore options is staying power. Simply put, if I spend more I expect it to last all day, and last well. After 11 hours both eyes showed signs of wear but there was a noticeable difference between the two. The Urban Decay shadows had only just started to crease in the natural spot but the Makeup Revolution eye had gone quite patchy and the strong shimmery finish had faded considerably. For the first time, Urban Decay clearly triumphed.
Winner = Urban Decay

Removal: Whilst neither eye looked perfect when I came to remove my makeup, the Urban Decay shadows came off easily with a cotton pad and micellar water whereas I did have to apply more pressure to get rid of the glittery leftovers of the Iconic2 shadows. Minor difference but being heavy handed around your eyes isn’t a habit you want to get into so Urban Decay pips it here too.
Winner = Urban Decay

Packaging: This is a bit like comparing a present wrapped in brown paper with a Christmas present wrapped in metallic paper finished with a ribbon, bow and gift tag. The price dictates there will be no frills with the Makeup Revolution palette but the famous ‘it’s whats on the inside that counts’ line is worth bearing in mind. Figuratively speaking however, I really am a sucker for a ribbon and bow so the metallic hard cased Naked2 palette does stand out. From a practical perspective, the double ended brush is a dream and the mirror makes this a great product to use on the go too.
Winner = Urban Decay

Price: Cheaper isn’t always better but a difference of £34 is difficult to ignore. Taking into consideration the similarities between the two, £4 for 12 good quality shadows is excellent value for money. This one is a no brainer.
Winner = Makeup Revolution


On scoring alone, the Urban Decay Naked2 palette reigns supreme but both products really are, very similar. If you’re currently on the look our for a new palette and are torn between these two products, I would make the decision based totally on whether you can afford the extra £34 – ultimately that’s what it comes down to! I do think the Naked2 is the better palette but, and it’s a big but, I’m not totally convinced it’s £34 better than the Iconic2. The Makeup Revolution product is the definition of a dupe for me – it’s a highly comparable product, far cheaper and it’s so easy to make the case for not needing to spend the extra cash. For that reason, I’d probably recommend the Makeup Revolution palette more freely, especially if you’re just looking to play around and try out new looks. If you’re a pro or simply, just have the money spare, I’d say plump for the Urban Decay but there really isn’t much in it. As an owner of both I have continued to use both but if I wanted a full day and night look, or just felt a bit indulgent, I’d reach for Naked2.

Sincerely, Sarah x