Hello and welcome! I’m Sarah, a 27 year old beauty addict living in London with my boyfriend, Alastair and our cat, Tilly.

Sincerely Sarah is a blog for everyday women who like to look and feel good. My content varies from all things makeup and skincare to the best TV shows on Netflix.

I started Sincerely Sarah in December 2015 and it’s since become a far bigger part of my life than I ever expected. I now post beauty videos, travel vlogs, hauls and everything in between on my YouTube channel too.

I’m always on twitter and Instagram, so if you fancy a chat, don’t be shy. Now, go and enjoy the blog… I hope you enjoy my content as much as I love creating it.

Sincerely, Sarah xx