Hello! I’m Sarah, a 27 year old beauty addict and product junkie living in London with my boyfriend and our cat, Tilly.

Sincerely Sarah is a destination for everyday women who like to look and feel their best. I blog about beauty products I’ve been loving and makeup looks, as well as a healthy dose of lifestyle content. So, if you like discovering new shows to binge-watch on Netflix or you’re a fan of gift guides, or merely want to get a better night’s sleep, it’s worth sticking around.

I started Sincerely Sarah in December 2015 and I’ve been hooked ever since. I now post beauty videos, vlogs, hauls and everything in between on my YouTube channel too. I see it as an extension of my blog so if you’re more of a video-lover, I’d love you to go and check it out.

I’m always on twitter and Instagram, so if you fancy a chat, come and say hi. Now, go and enjoy the blog… I hope you enjoy it as much as I love creating it.

Sincerely, Sarah xx