e.l.f Cosmetics seem to be everywhere I look at the moment and it’s bloody exciting! I’ve gone from having none of their collection to a rather healthy stash of products in about a month.

e.l.f pride themselves on offering luxury products at accessible prices. They’ve been around since 2004 in the States and are now a real household name and are stocked by the likes of Walgreens and Target. The products range from makeup to skincare and professional tools, and are all cruelty free. Sounds good, doesn’t it? It’s about to get better… Superdrug have announced that as of May 3rd, us Brits will be able to buy e.l.f from their website!!!! 

To whet your appetite for May 3rd, this is what my current e.l.f cosmetics collection looks like:

e.l.f Studio Matte Shadow, Brow & Liner palette
This is definitely a star product for me, so if you’re unsure where to start in there range then look no further. I’m a firm believer in the power of good brows and this palette offers so much choice, it’s impossible not to get on with. The formula of the powder is great, it’s not chalky at all, just highly pigmented and totally matte – nobody wants shimmery brows! The palette gives you great eyeshadow options too and the darker shades are lovely liners when applied with a hard angle or smudge brush… triple threat product alert! 

e.l.f Studio Bronzer in Golden Bronze
As a pale girl, I adore a multi-toned bronzer because it doesn’t commit me to a super tanned look straight from the off. The bronzing powder itself is creamy and not too shimmery but it does give your face dimension and a good glow. Unless you’re a highlighting addict, I’d go as far as saying you could skip your highlighter if you’re using this – 2 in 1! 

e.l.f Studio Corrective Concealer in ‘Erase & Conceal’
Colour correcting can be a bit of a mind field and sometimes it’s hard to know where to start, which is exactly why I think this is must-have palette! You get four correctors in one compact so you can actually play about and find what works for you on different parts of your face. Cheaper creamy products for the eye area can be hit and miss but these are lightweight and sit comfortably on the skin and under cream, liquid and powder makeup. 

e.l.f Essential Lip Stain in ‘Berry’ and ‘Cherry’
I picked these up at Walmart for $2 each: bargain! I get on extremely well with the pen-like applicator, really like the fuss-free packaging and the staying power is rather impressive too. If you’re after a low maintenance lip product, try these – you don’t have to commit to regular top-ups and the shades are really vibrant and gorgeous.

e.l.f Studio Clay Eyeshadow Palette in ‘Smoked To Perfection’
I do love me a smokey eye and these purple toned metallic shadows are so pretty. I applaud e.l.f for including a double helping of the lightest shade; it’s always the first to go! Having a ‘makeup by numbers’ look in a palette is handy when you’re in a rush or feel a little less creative. The shadows are good, not great, but for a night out or a dinner the quality does what it needs to. I would recommend using an eyeshadow primer as they can crease a little.

It’s safe to say my obsession with e.l.f will grow to monumental levels from next month but I refuse to feel guilty because the ratio of quality to price is so fantastic! I’d love to know your thoughts on this exciting beauty news. Are you an existing e.l.f fan or are you eagerly awaiting their UK arrival too? 

Sincerely, Sarah xx

Healthy, youthful looking skin is surely the look most of us are going for? A well-placed sweep of blush is an easy way of raising cheekbones, brightening the complexion and making your skin look more plumped. Here are my top picks for blushers to add to your collection for the spring and summer months:

Rimmel, Kate Sculpting Palette in Coral Glow – Everyone needs a peachy toned coral blush in their collection, especially for spring and summer. Peachy tones give a healthy flush to the face and keep a look natural and fresh. This Rimmel colour is perfectly matched to the bronze in the palette, has a very slight shimmer to it and is a great way to brighten your complexion. It’s great value for money too, as you get a fab highlight and bronzer all in one place.

Illamasqua Cream Blusher in Dixie –  Cream blushers are so versatile and Dixie is a fabulous shade for your cheeks and looks equally awesome on your lips. The formula is super pigmented and a little goes a really long way, so start gently and build it up if you want a stronger look. Illamasqua have a good range of shades and this formula is one you can’t ignore. It’s impossible not to love the dewy finish this gives to the skin too. 

Makeup Revolution, Sculpt & Contour Kit in C01 – This palette made my 2016 favourites and a big reason being the orangey, peach blush. In the pan the blush looks like a rich pink but actually on the skin it’s lot subtler, unless you really layer it on – both work well! I tend to use this colour on the apples of my cheeks only as the shimmer acts as a real injection of light. If you’re not sure on blush colours and want to have a bit of a play, the £3.50 price tag makes this a must-have palette. 

Clinique, Chubby Stick Cheek Colour Balm in Robust Rhubarb – Another cream blush you need in your collection – it’s travel friendly, the application is great and the staying power is even better. One of my bug bears with some cream blushers is the way they move your base makeup when you blend them but that never happens with this! Clinique have really got the formula spot on, it’s the right side of creamy without compromising on the colour payoff.  Robust Rhubarb is another coral but is more sheer and natural than Dixie. 

Dr Paw Paw, Tinted Peach Pink Balm* – Dr Paw Paw is one of my go-to balms, it’s hydrating and really balmy and not at all greasy. The range also includes this peach pink balm as well as a red one, and they’re really multifunctional products – think lips, cheeks and even on your eyelids! This is my favourite blush for top-ups throughout the day so pop it in your bag and reach for it when you need a little ‘pick me up’. 

NARS Blush in Orgasm – It’s impossible to round up spring/summer blushes and leave this one out! A pink blush with a beautiful golden shimmer, NARS Orgasm is an absolute cult classic. If you’re going to get one blush, get this – it’s a sure fire way to brighten up any look and the golden shimmer acts as a gorgeous highlight to further lift the look of the skin. I’m yet to find a person who doesn’t love this blush, so if you haven’t given it a shot before, make your way to your nearest NARS counter pronto! 

I hope this round up has helped you explore some new blush colours for spring/summer. Let me know what you think in the comments and which of these you already have and love.

Sincerely, Sarah xx

One of my favourite parts of packing for a holiday is deciding what makeup to take. As you read this I’m in Florida, so wanted to share my recent packing joy with you. These are the makeup products that made it into my holiday makeup bag. Enjoy!

What are your favourite makeup products to take abroad?

Sincerely, Sarah xx

If you’re a planner, chances are you look forward to holiday prep. You probably have multiple lists for things to do, items to pack and last minute purchases and if you’re anything like me, you’ll enjoy every organised second! That said, the one part of holiday prep that never changes is my beauty regime.

With holiday season approaching, I hope some of you will find my trusty beauty routine helpful. Here goes…


  • Dry Brushing: Whilst scrubbing your dry skin with a scratchy brush doesn’t sound hugely appealing, the benefits make the effort totally worth it. Dry brushing is detoxifying, it boosts blood flow, exfoliates and for some, can reduce the appearance of cellulite. I spend 5-10 minutes before every shower dry brushing in the two weeks before a holiday with my Superdrug brush.
  • Exfoliation: For a beach holiday I really up the ante when it comes to exfoliating. I do it twice a week in addition to dry brushing, to really ensure my skin is as soft as possible and ready for a holiday. If you’ll be looking to prolong a tan, exfoliation really is key. I’ve been using, and loving, The Body Shop Honeymania scrub – it’s in the sale at the moment too!
  • Gradual Tan: If I’m going to a sunny destination I always use a gradual tanner before I jet off. I’m rather pale so this step is purely for aesthetics. Let’s face it, nobody wants to be the translucent pale girl in a bikini! I’ve tried so many over the years but I keep going back to Dove tanners. They’re the brand I find to be most natural looking and least smelly – an important combo. I’m currently using the Dove Derma Spa Summer Revived (Light to Medium).
  • Face Masks: If part of my holiday involves a flight, I use the two week window as a marker for increasing my commitment to face masks. It doesn’t take much for my skin to become dehydrated and flying really is the thief of moisture and hydration! I normally use a sheet mask every Sunday so I simply add in another two throughout the week. The Tony Moly masks are still some of my favourites, and the Hydraluron ones are fab too!


  • Foot care: I am hugely ticklish so I always do my own pedicure – I can think of nothing worse than paying for someone to touch my feet! *Shiver* I did a blog post about my DIY pedi routine so check that out if you want to give it a go yourself. I like to be thorough but I don’t paint my nails until the night before I go.


  • Hair Removal: My least favourite part of being a woman – it’s just such a faff! Whatever your chosen method, doing it a few days before you leave ensures your skin has plenty of time to recover and isn’t red or sensitive. I’m a big baby when it comes to waxing and always dread my appointments but I can’t praise Strip Wax Bar highly enough. Their hot wax treatments are less painful than any others I’ve had, their boutiques are beautiful and the girls are always super friendly.
  • Brows: It’s probably not a surprise to know I’m a tad picky when it comes to my brows. I’ve been a loyal customer of Blink Brow Bar for as long as I can remember and I will always prioritise having my thread and tint over any other beauty treatment. If you’re particularly sensitive give yourself a few extra days before you leave, and don’t forget to have a patch test!
  • Lashes: Eyelash extensions are more hassle than they’re worth so I opt to have my lashes tinted instead. I find this works so well for defining and opening your eyes without a drop of makeup. I wouldn’t say it’s a total necessity but it’s definitely a ‘nice to have’. I go to Blink Brow Bar for this too and have never been disappointed.

The night before

  • Nails: The night before I go on holiday is my time to relax and get excited for the adventures to come. I tend to pour a glass of wine, get out a nail file and take care of my nails. I always go with bright colours for my toes and if I’m off on a hot holiday I normally go with reds for my fingers. I’ve got so many posts about my favourite nail polishes so take a look here if you want some inspiration.

… and that’s it! How do you get ready for a holiday? Do you do things in stages too? Wherever and whenever you’re off, I hope you have an amazing time!

Sincerely, Sarah xx

I tend to reserve vlogging for holidays or exciting events but I decided to mix it up for this one… it’s just normal life! Now before you totally switch off, ‘day in the life’ type videos are some of my favourite to watch on YouTube and I’m actually quite happy with how this turned out. I hope you enjoy it too!

Let me know if you like these relaxed vlogs as they’re fun to film and I’d definitely be up for doing more. Also, cheeky request here but if you’re a YouTube lover and fancy subscribing, I’d really appreciate it!

Sincerely, Sarah xx